Search engine optimization is an advancement we all enjoy up to today, especially businesses.  The geographical location doesn’t matter because optimization has made it easier anywhere you are, even in the big country of Canada.  Most of the establishments there already embraced the norm and some popular cities like Markham and Toronto.  But up to this date, not all of us are familiar with this term or how search engine optimization in Toronto works.

In its simple sense, SEO is all about understanding what people are looking for over the internet, the keywords they use, and the type of content they prefer.  How does it work? Say that you are in charge of marketing, have your own business, or have recently written a blog, you may need to delve deeper into SEO practices.  But before you head on those practices, give time to know the basics of what SEO is.

1. Links

The trustworthiness of a website has been measured by the links directing to it.  Google has been one primary example of a company that has largely benefited from it.  They have retained their position on top of the search engine results throughout the years.  Links are like people who support you.  The more links from high authority sites, the higher the chances of being in the top search results.

It can be tricky, but if you are well-versed in link building, you won’t have a problem.  But if you aren’t, here are some methods from a seo agency in Toronto that you can do to get backlinks.

·         Write testimonials for companies you have worked in the past.

It doesn’t sound like a good plan, right?  Well, the truth is, it is an effective way to gain links.  If you have worked with many companies in the past, you may ask them politely if you can create testimonials for them.  Most of the time, they would say yes.  Once you have that approval, they can give you a link.

·         Publish a case study

If you want a natural way, go with a case study.  Publish one and surely, you’ll get requests to use your data and eventually include a link to your work.

2. Content

One of the building-blocks of optimization is content.  That is why neglecting it is a no-no.  As people make use of keywords to find what they need, the content has been a relevant part in search engine optimization in the Markham area.  As fresh content is what the search engine requires, you’ll have to keep on posting from time to time.  If you have a doubt about what makes good content, here are some of the tips you can easily follow.

·         Create different types of content – it can be videos, audio, text, and images.

·         Go with long content – research shows that the normal length Google found to be effective is 1,890 on the landing page.

·         Reuse old content – to keep the content fresh, it can be re-purposed to a different type of content

If you are also targeting a specific location, why not get help from a content writer to be able to showcase local seo in Toronto.

3. Meta Description

If you have searched the Internet a couple of times, you may notice a summary of what the page will give you. It is what we call Meta Description.  Although it doesn’t directly affect the ranking of the website or webpage, it does have its use.  As people have read through the meta description, the following action they will do is to click through the link.  This situation is what we call the click-through rate.  The more times it has been clicked, the better.

4. UX (User Experience)

Aside from the first three, user experience plays an important role in the optimization of a website.  If the user didn’t like what they are experiencing on your website, it would reflect your SEO.  If more and more people are leaving your website, it will become a red flag for Google and you have lesser chances of making it to the top search results.  It is estimated that the ideal load time of a website is under half a second.   That’s pretty fast!

5. Responsiveness

As the digital world keeps on advancing, most of the users go for devices that give them portability anytime and anywhere.  Enter smartphones and tablets.  Just like for the big screens, mobile devices have their way of optimization.  The primary way to know if your website is SEO-friendly is by using Google’s mobile-friendly test.  Simply copy and paste the link or URL of your website and it will instantly tell you if it’s working well on mobile.  Likewise, if it’s not mobile-friendly, Google will tell you plus the errors on your site.  In aid of this, we have what we call responsive web design.  You can ask the help of a web design company if you don’t know or you are unfamiliar on how to make the website responsive.

That’s a fast introduction to the fundamentals but I hope you learned from it.  If you have doubts or would still like to know more about it, contact a local company such as eRestaurant Consulting that caters to any web services today.